Challenge

Changing people’s perception of Sous Vide as a complicated French cooking method only used in commercial kitchens.

Goal & Strategy

We partnered up with over 30 popular home cooks on Tik Tok and Instagram to craft a new image of Sous Vide as an approachable, versatile, and convenient tool for every kitchen. Our creators showcase nutritious home-cooked meals using the sous vide, covering various recipes from India to Japan.

Empowering Brand
with a purposeful voice.